Russell Westbrook is one of the most polarizing NBA players, and he’s also one of the highest-paid NBA players this season. The type of money he earns allows Westbrook to dabble in various business ventures not available to the common folk. In fact, he had several well-earning endeavors from different industries and some product endorsements. What businesses does Russell Westbrook own? What are some other projects he’s re-investing his money on?
How Many Businesses Does Russell Westbrook Have?
Russell Westbrook owns several businesses, made many investments, and has a few endorsements in his portfolio. All in all, the brands and companies he is associated with total more than a dozen.
Westbrook owns the clothing line called “Honor the Gift” and endorses the Jordan brand, which he has a shoe line called “Why Not” and “One Take.” Westbrook’s investments include Health House, Tulco, and Flow. The listed Russell Westbrook’s net worth is estimated at around $200 million. He earned $250 million alone in his first decade in the league and is in the last year of a contract that pays him $47 million in 2022-23.
What Companies Does Russell Westbrook Own?
Aside from his very own clothing line, Westbrook does not own one specific company or business. Instead, he is a part-owner of several brands. Here are some of them.
Honor the Gift
The “Honor the Gift” line was a personal clothing project for Westbrook as he pays homage to his Los Angeles roots. The first collection did so well that it sold out in 24 hours and expanded from men’s clothing to women’s and kids’ in a few years. The goal, according to Westbrook, is to keep expanding to products that people want in their offices or homes, such as bags and blankets.
According to Forbes, the Russell Westbrook car dealerships directly owned by the basketball player are 10 in the Los Angeles area alone. For most of his NBA career, he has been affiliated with car dealerships. During his first few years in the NBA, while playing for the Oklahoma City Thunder, he would appear in advertisements alongside local auto owner Bob Nouri. He is also the part owner of the LAX Automotive Sales in Inglewood in the latter part of 2020.
In February 2021, Westbrook spearheaded a $63 million funding round for Varo Bank, a neo-bank that was among the first to receive a national bank license. He is now a part of the bank’s advisory board, aiming to lead programs geared toward helping underserved communities.
5 Major Endorsements of Russell Westbrook
Westbrook has been an MVP of the league and a superstar for so long that it’s not surprising some major brands are going to pay him a lot of money as an endorser. His earnings off the court have also increased his net worth. The numbers are all over the place, but his endorsement earnings are estimated to be from $26 million to $35 million a year.
1. Jordan Brand
Brodie has been with Jordan since 2012, but he signed a new contract extension with them in 2017 for 10 years, giving him the biggest deal Jordan has with any athlete. The deal is said to be between $150 million to $200 million. This led to the launch of Westbrook’s signature shoe called WhyNot 0.1 in early 2018, now in its sixth installment. The contract ensures Westbrook will remain in the Jordan brand’s fold until 2025-26.
2. Mountain Dew
Westbrook has since been the face of Mountain Dew since early in his Thunder days. He’s joined by Kyrie Irving, who’s also been with Mountain Dew since the Uncle Drew video series. Westbrook’s unconventional style perfectly fits Mountain Dew’s Kickstart “It All Starts With a Kick” campaign. Brodie’s creativity and colorful persona pretty much reflect the bold flavors of Mountain Dew, including Orange Citrus and Fruit Punch.
Westbrook’s affiliation with Samsung started in his MVP season in 2016-17. The partnership brought together two stirring ads called “Driven” and “MVP.” Just like his “Why Not” basketball shoe line, his tagline with the Korean tech giant reads: Do What You Can’t. If that’s not perfectly in line with Westbrook’s personality, then nothing is.
4. True Religion Apparel
Westbrook is a fashion icon, not only in the NBA but in all of sports. That’s why his endorsement of True Religion Apparel is a seamless fit. In the brand, he’s not only a fashion endorser but also a creative director for the “Be So Bold” campaign in 2015. The 2017 MVP reiterated that his affiliation with True Religion is about showing his unique fashion style and how it may be applied in various facets of life.
5. Six Star Pro Nutrition
The Six Star Pro Nutrition is one of the most well-known sport supplement brands in the United States. Westbrook came into the fold during his OKC days in 2012, along with the Patriots’ Rob Gronkowski and the Marlins’ Mike Stanton. Brodie credited the company’s research and commitment to quality as the driving force behind his signing.
How Much is Russell Westbrook’s Net Worth?
Russell Westbrook’s businesses and endorsements made him filthy rich, but he is still not in the LeBron James category. In fairness to him, no one is on the level of James as far as net worth is concerned, but that doesn’t make athletes like Westbrook inferior.
That said, different websites are all over the place when it comes to the listed Russell Westbrook net worth. Some websites list his assets at $200 million, and others at slightly below and above that range. However, most sources agree that Westbrook’s net worth has already reached nine figures.
It’s not hard to see why they came to such a conclusion. Westbrook’s recent contract with OKC in 2018 was already at $200 million, not to mention his eight-figure earnings in endorsements and contracts from 2008 to 2017.
Wrapping Things Up: What Businesses Does Russell Westbrook Own?
Russell Westbrook has been among the NBA’s highest-paid athletes in the last five years. He signed a contract worth over $200 million in 2018, earning $41 million annually. This massive amount of money allowed Brodie to re-invest in other businesses, which made him a force in various industries.
So, what businesses does Russell Westbrook own? Personally, Westbrook owns the “Honor the Gift” clothing line and more than 10 car dealerships around Los Angeles. In addition to that, Brodie is part of the advisory board of Varo Bank and has multiple endorsements from well-known companies such as Nike’s Jordan Brand and PepsiCo’s Mountain Dew. Needless to say, Westbrook’s business sense is only going to take off from there.
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