Bwin, the largest sports book company in Europe and the sponsor of Euroleague Basketball has announced the launch of a new interactive game called ‘10 Minute Madness‘. This digital game has the potential to change the way people passively watch basketball into a game in which they interact in real time. The game adds an entirely new dimension to the Euroleague as basketball fans use this social gaming platform in order to make real time predictions about what will happen in the game, and then sit back and see if they are correct. The game makes use of new innovative second screen technology.
The game is free to play and can be used on a number of alterative platforms which include Apple iOS iPhones and iPads, Android smartphones and tablets, along with more traditional web browsers. The game is played on a quarter by quarter basis and each quarter they make predictions on the winner, the actual scores, the scorers and other game events. Each time that they make a correct prediction they receive game points along with an opportunity to win a number of prizes including basketball merchandise, match tickets and highly coveted tickets to the London Euroleague Final Four including a VIP Courtside pass.
Players can interact socially on twitter via #Makeyourplay and share their thoughts and experiences on the game.
Daniele Sano, the bwin lead on Sponsorship & Events explained that the aim of ‘10 Minute Madness’ of was to bring to our living rooms the thrill of Euroleague in such a way that basketball fans are involved in the action constantly adding that “our approach is to bring real added value to our partnership with Euroleague and make a meaningful and longstanding connection with fans”.
The Euroleague Basketball Business Development Officer Roser Queraltó concurred adding that “This is another great example of Bwin bringing something new to the Euroleague experience, enhancing the action for dedicated fans everywhere.”