Published: October 26, 2008
A big thanks goes out to Julia Roy for making me aware of the interesting marking push KIA and the NBA are using to promote the start of the 2007/08 season.
If you live in New York City, make sure you head to Union Square on Tuesday between 7 am and 7 pm to play on a full-size basketball court on an elevated platform (taking 12 hours to put together), check out a three-story DJ tower, a 8X10′ video wall and see live broadcast ESPN 1050 Radio with Michael Kay.
Current Knicks players, NBA legends, the Knicks City Dancers, along with several other well-known celebrities will be signing autographs and participating in basketball challenges on the court.
To find out more about the scheduled celebrity appearances click here.
Besides some interesting activities for fans in New York, I have to hand it to the NBA for using some social networking ideas like FlickR and YouTube. My favourite YouTube was this one called Squirrel Basketball:
